Behind the Social Media Buzzwords

Behind the Social Media Buzzwords

Social media is proving to be a powerful tool and business is quickly trying to adapt to include it. However, the elements of audience building are new to business owners and without proper metrics and management, most businesses are only treading water with their...
The story of data

The story of data

My first job in marketing was as an advertising sales rep –even though my business card inaccurately said I was a marketing director. Early on in my career and role, my boss told me a regretful fact about the marketing and advertising industry as it was and still...